Multimodal Metaphor

Multimodal Metaphor
Author :
Publisher : Walter de Gruyter
Total Pages : 487
Release :
ISBN-10 : 9783110205152
ISBN-13 : 3110205157
Rating : 4/5 (52 Downloads)

Book Synopsis Multimodal Metaphor by : Charles Forceville

Download or read book Multimodal Metaphor written by Charles Forceville and published by Walter de Gruyter. This book was released on 2009 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include ad


Multimodal Metaphor Related Books

Multimodal Metaphor
Language: en
Pages: 487
Authors: Charles Forceville
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2009 - Publisher: Walter de Gruyter

DOWNLOAD EBOOK

Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on com
Multimodal Metaphor and Metonymy in Advertising
Language: en
Pages: 242
Authors: Paula PĂ©rez Sobrino
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-12-15 - Publisher: John Benjamins Publishing Company

DOWNLOAD EBOOK

Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyo
Visual Metaphor
Language: en
Pages: 208
Authors: Gerard J. Steen
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-12-15 - Publisher: John Benjamins Publishing Company

DOWNLOAD EBOOK

Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modali
Visual and Multimodal Communication
Language: en
Pages: 313
Authors: Charles Forceville
Categories: Technology & Engineering
Type: BOOK - Published: 2020-07-09 - Publisher: Oxford University Press

DOWNLOAD EBOOK

Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impac
Pictorial Metaphor in Advertising
Language: en
Pages: 244
Authors: Charles Forceville
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2002-01-22 - Publisher: Routledge

DOWNLOAD EBOOK

Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Cha