Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for t

This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in whic

Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often

This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers w

Beginning with theory, focusing on insider stories about modes, how they work, and how to work with them, then concluding with the implications and application