Naming for Power
Author | : Naseem Javed |
Publisher | : Linkbridge Publishing, Incorporated |
Total Pages | : 258 |
Release | : 1993 |
ISBN-10 | : 0963970216 |
ISBN-13 | : 9780963970213 |
Rating | : 4/5 (16 Downloads) |
Book Synopsis Naming for Power by : Naseem Javed
Download or read book Naming for Power written by Naseem Javed and published by Linkbridge Publishing, Incorporated. This book was released on 1993 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers timely advice on corporate naming for business, products, services and technologies. This essential business book deals with an often overlooked aspect of success in our global economy: the power and effect of a name. If a company wants to create an image, be profitable and SURVIVE, choosing a name is critical.