New Challenges to International Marketing

New Challenges to International Marketing
Author :
Publisher : Emerald Group Publishing
Total Pages : 432
Release :
ISBN-10 : 9781848554689
ISBN-13 : 1848554680
Rating : 4/5 (89 Downloads)

Book Synopsis New Challenges to International Marketing by : Tamer Cavusgil

Download or read book New Challenges to International Marketing written by Tamer Cavusgil and published by Emerald Group Publishing. This book was released on 2009-02-20 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.


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