This book aims to curate a collection of articles to showcase the latest work and biggest trends shaping the global tourism industry in the past two decades - n

It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the lat

Digital technologies have enabled certain opportunities for industries, societies, and companies to change for the better. The service sector has essentially ev

This volume takes the reader through the origins of regenerative tourism and how artificial intelligence can be utilised to develop and maintain green tourism.

As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mai