• Covers the entire new venture management process, from ideas to finance to HRM • Now includes international cases in all chapters • Offers a complete an

New venture management requires all the skills obtained within the typical MBA program, and then some. While those entering traditional management positions wit

A step-by-step guide which can be used by a prospective entrepreneur to create a new venture from a viable business idea. The theoretical aspects and practical

Entrepreneurship is the backbone of a strong economy. Necessity-driven entrepreneurs make up a large portion of the employed population and analyzing their meth