Nobody Cares About Your University...Yet.

Download or read book Nobody Cares About Your University...Yet. written by Andres Zapata and published by idfive, llc. This book was released on 2020-03-02 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Nobody cares? Really?” For most colleges and universities in the U.S., the answer is a resounding, “Yep, nobody cares!” The demographic bubble of the millennials has burst and, all over the country, institutions are shutting down or merging with neighbors in a desperate attempt to survive. From higher-education alternatives that promise to prepare students for jobs to the big online for-profits that are grabbing an ever-increasing share of the rapidly shrinking pool of prospective students, there’s never been more competition, more pressure, and more noise in the marketplace. So yeah ... nobody cares. But that doesn’t mean it’s time to give up hope. Written by a team of higher-ed marketing veterans, this book offers a new way forward. Called the OpenEDU Model, the tactics laid out here ditch the hype and focus on practical ways you can combine your hard-won marketing experience with cutting-edge technology in order to raise your institution’s profile, attract the students you want, and build a brand that will survive—and thrive—in the toughest higher ed market there’s ever been. They might not care now, but once you put the OpenEDU Model into action, they will.