The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and

This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-ri

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively see

Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and c

Is your business as profitable as it could be? How can you rise above your competition, and stay there once you have? Most management tools only look at one par