People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology,

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology c

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology c

The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of crea

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user