This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and p

Instant Persuasion is a unique communication book that offers a creative way to reduce stress, resolve conflict, and enrich our relationships with family member

A college-level textbook presenting the nature and process of social influence in various contexts. Examples drawn from advertising, public relations, politics,

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most success

Presents advice on achieving business success, discussing ways to improve communication skills, the advantage of setting goals, using criticism and praise effec