This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and p

Instant Persuasion is a unique communication book that offers a creative way to reduce stress, resolve conflict, and enrich our relationships with family member

Presents advice on achieving business success, discussing ways to improve communication skills, the advantage of setting goals, using criticism and praise effec

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from se