Through his Persuasion Institute, Kurt Mortensen has sought out and studied the Persuasion IQ (PQ) of the world’s top influencers. Now, in this game-changing

How would you like to be able to read anyone instantly? Get people to trust you instinctively? Change minds easily? Convince anyone to give you almost anything?

Persuasion is convincing others to agree with your point of view or follow a course of action. Employers value persuasive skills in employees because these skil

Persuasion is convincing others to agree with your point of view or follow a course of action. Employers value persuasive skills in employees because these skil

This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of f