Persuasion: Social Influence, and Compliance Gaining

Download or read book Persuasion: Social Influence, and Compliance Gaining written by Robert H. Gass and published by . This book was released on 2013-08-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.