Powerhouse Marketing Plans
| Author | : Winslow Johnson |
| Publisher | : AMACOM/American Management Association |
| Total Pages | : 376 |
| Release | : 2004 |
| ISBN-10 | : 0814428053 |
| ISBN-13 | : 9780814428054 |
| Rating | : 4/5 (53 Downloads) |
Book Synopsis Powerhouse Marketing Plans by : Winslow Johnson
Download or read book Powerhouse Marketing Plans written by Winslow Johnson and published by AMACOM/American Management Association. This book was released on 2004 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation The best product doesn't always sell. Powerhouse Marketing Plans identifies the traits that drive sales and reveals the actual marketing plans of leading companies. Marketing and business professionals will learn about focus groups, surveys, and demographic and trade research, and discover what has worked (and what hasn't) for the likes of Energizer and Philips.
