Principles of Direct and Database Marketing
| Author | : Alan Tapp |
| Publisher | : Pearson Education |
| Total Pages | : 540 |
| Release | : 2008 |
| ISBN-10 | : 0273713027 |
| ISBN-13 | : 9780273713029 |
| Rating | : 4/5 (27 Downloads) |
Book Synopsis Principles of Direct and Database Marketing by : Alan Tapp
Download or read book Principles of Direct and Database Marketing written by Alan Tapp and published by Pearson Education. This book was released on 2008 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
