Apply design principles to your classes, preparing them for reuse. You will use package design principles to create packages that are just right in terms of coh

This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This boo

Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competit

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edit