Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
| Author | : Michel Robert |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 208 |
| Release | : 1995-06 |
| ISBN-10 | : 0070531323 |
| ISBN-13 | : 9780070531321 |
| Rating | : 4/5 (23 Downloads) |
Book Synopsis Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors by : Michel Robert
Download or read book Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors written by Michel Robert and published by McGraw Hill Professional. This book was released on 1995-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on 10 years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps--search, assessment, development and pursuit. Filled with anecdotes and case histories, this guide puts a revitalized future within the reach of every organization. Illustrations.
