Product-risk Labeling
| Author | : W. Kip Viscusi |
| Publisher | : American Enterprise Institute |
| Total Pages | : 100 |
| Release | : 1993 |
| ISBN-10 | : 0844738204 |
| ISBN-13 | : 9780844738208 |
| Rating | : 4/5 (04 Downloads) |
Book Synopsis Product-risk Labeling by : W. Kip Viscusi
Download or read book Product-risk Labeling written by W. Kip Viscusi and published by American Enterprise Institute. This book was released on 1993 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Or would some labeling strategies actually distort consumers' perceptions of relative risks and impair their ability to make informed choices?
