Public Relations Student Playbook

Download or read book Public Relations Student Playbook written by Tom Hagley Sr and published by . This book was released on 2018-08-22 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Student Playbook provides an unvarnished look at importantaspects of public relations. Part I looks at the profession as a possiblecareer choice, reveals its weaknesses and the challenges they present, discussesthe value of defining public relations, and contrasts the difference betweenpracticing in business or teaching in the classroom.Part II provides a wealth of advice in getting started in the public relationsprofession. It's about the classroom, letters of recommendation, internships,job interviews, job portfolios, online images, professional decorum, dealingwith federal inspections and seizure of your files, fundraising jobs, preparingfor teaching as a second career.Part III contains specific tactics that can enable you to excel in class, at workand in your career. Included is a pathfinder to career success, ways to improvepublic relations writing, tactics to overcome writer's block, fosteringpatrons, speech writing, applying for grants, using the White House forwriting practice, corporate social responsibility, public trust, selecting PRfirms, critical path planning, team leading, evaluating team members, sellingPR to business managers, managing PR firm accounts, new role for editors,news media strategist, a whimsical way to learn the components of a PRplan, evaluating plans, critiquing advertising proposals, putting a backbonein crisis communication plans, dozens of nuggets of what this author haslearned that could benefit you, and much, much more.