African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative cons

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects h

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketi

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integra

A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between pu