Qualitative Research Methods in Public Relations and Marketing Communications
| Author | : Christine Daymon |
| Publisher | : Routledge |
| Total Pages | : 306 |
| Release | : 2005-06-29 |
| ISBN-10 | : 9781134596089 |
| ISBN-13 | : 1134596081 |
| Rating | : 4/5 (89 Downloads) |
Book Synopsis Qualitative Research Methods in Public Relations and Marketing Communications by : Christine Daymon
Download or read book Qualitative Research Methods in Public Relations and Marketing Communications written by Christine Daymon and published by Routledge. This book was released on 2005-06-29 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
