This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of vi

This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, or

This book examines common tasks performed by business analysts and helps the reader navigate the wealth of information in R and its 4000 packages to create usef

The practice of business is changing. More and more companies are amassing larger and larger amounts of data, and storing them in bigger and bigger data bases.