The first and only encyclopedia to focus on the economic and financial behaviors of consumers, investors, and organizations, including an exploration of how peo

Statistical illiteracy can have an enormously negative impact on decision making. This volume of collected papers brings together applied and theoretical resear

Organizations make thousands of automated, operational decisions every week. How well they make these decisions drives profitability, reputation and customer sa

How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavior

The first and only encyclopedia to focus on the economic and financial behaviors of consumers, investors, and organizations, including an exploration of how peo