Relationship Marketing for Competitive Advantage
| Author | : |
| Publisher | : Routledge |
| Total Pages | : 304 |
| Release | : 1998 |
| ISBN-10 | : 0750640170 |
| ISBN-13 | : 9780750640176 |
| Rating | : 4/5 (70 Downloads) |
Book Synopsis Relationship Marketing for Competitive Advantage by :
Download or read book Relationship Marketing for Competitive Advantage written by and published by Routledge. This book was released on 1998 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which highlight such topics as customer retention, employee satisfaction, supplier relations, and management of service quality.
