This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and m

This book presents a range of chapters dealing with current issues of interest to franchising researchers and practitioners. From authors who have been especial

Learn how to effectively expand your business system and reap the benefits of growth If you have a proven business system and are wishing to expand, franchising

This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on