Relationships and Networks in International Markets
| Author | : Hans Georg Gemünden |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 460 |
| Release | : 1997 |
| ISBN-10 | : 0080430635 |
| ISBN-13 | : 9780080430638 |
| Rating | : 4/5 (35 Downloads) |
Book Synopsis Relationships and Networks in International Markets by : Hans Georg Gemünden
Download or read book Relationships and Networks in International Markets written by Hans Georg Gemünden and published by Emerald Group Publishing. This book was released on 1997 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.
