This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings t

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It bring

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of huma