Restaurant Chains in China

Download or read book Restaurant Chains in China written by Guojun Zeng and published by Springer. This book was released on 2018-10-12 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.