Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning a

This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of

Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.