Rethinking the Media Audience
Author | : Pertti Alasuutari |
Publisher | : SAGE Publications Limited |
Total Pages | : 228 |
Release | : 1999-10-19 |
ISBN-10 | : UCSC:32106016571892 |
ISBN-13 | : |
Rating | : 4/5 (92 Downloads) |
Book Synopsis Rethinking the Media Audience by : Pertti Alasuutari
Download or read book Rethinking the Media Audience written by Pertti Alasuutari and published by SAGE Publications Limited. This book was released on 1999-10-19 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Rethinking the Media Audience' is an investigation of whether existing models of media reception and audience ethnography can account for contemporary participation and ubiquitous engagement in media culture.