Return on Customer

Author	: Don Peppers
Publisher	: Broadway Business
Total Pages	: 0
Release	: 2005
ISBN-10	: 0385510306
ISBN-13	: 9780385510301
Rating	: 4/5 (06 Downloads)

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Book Synopsis Return on Customer by : Don Peppers

Download or read book Return on Customer written by Don Peppers and published by Broadway Business. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the critical need to measure customers' long-term profitability and loyalty to identify the specific products and services that can increase the customer base and to assess the effectiveness of popular marketing techniques.

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