Today, a company's capability to conceive and design quality prototypes and bring a variety of superior products to market quicker than its competitors is incre

Covers pre-project planning, choosing projects that match the strategic objectives of the company, and determining project sequence, measurement, and incentives

Writing for general managers, the authors go beyond manufacturing structural decisions to actually changing the infrastructure of a manufacturing company--the l

This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is incr