Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Author :
Publisher : Crown Currency
Total Pages : 210
Release :
ISBN-10 : 9780385526753
ISBN-13 : 038552675X
Rating : 4/5 (53 Downloads)

Book Synopsis Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 by : Pete Blackshaw

Download or read book Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 written by Pete Blackshaw and published by Crown Currency. This book was released on 2008-07-08 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.


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