During the 20th century consumer culture came to play a dominant and defining role in Western societies. Scandinavian Early Childhood and Consumer Culture provi

This book explores how young children and new families are located in the consumer world of affluent societies. The author assesses the way in which the value o

Providing extensive examples of the conditions of children's everyday consumption as well as how children themselves understand issues of work, money, scarcity,

This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commod

Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants