Scenario Planning - Revised and Updated

Scenario Planning - Revised and Updated
Author :
Publisher : Springer
Total Pages : 216
Release :
ISBN-10 : 9780230233584
ISBN-13 : 0230233589
Rating : 4/5 (84 Downloads)

Book Synopsis Scenario Planning - Revised and Updated by : Mats Lindgren

Download or read book Scenario Planning - Revised and Updated written by Mats Lindgren and published by Springer. This book was released on 2009-03-31 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.


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Pierre Wack was head of scenario planning at Royal Dutch / Shell Oil in London for just over ten years. He died in 1997. He was a pioneer of what we know today