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Type: BOOK - Published: 2007-04-11 - Publisher: Pearson Education

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Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more
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Authors: Howard R. Moskowitz Ph.D
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Type: BOOK - Published: 2007-04-11 - Publisher: Pearson Education

DOWNLOAD EBOOK

Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more
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Really great products and really huge successes don't come from focus groups! And if you simply rely on trial and error, or guesswork, you'll lose far more ofte