Smart Giving Is Good Business
Author | : Curt Weeden |
Publisher | : John Wiley & Sons |
Total Pages | : 288 |
Release | : 2011-02-16 |
ISBN-10 | : 9781118001622 |
ISBN-13 | : 1118001621 |
Rating | : 4/5 (22 Downloads) |
Download or read book Smart Giving Is Good Business written by Curt Weeden and published by John Wiley & Sons. This book was released on 2011-02-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Answers to the 12 most common and critical questions about corporate giving In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more. Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship Reveals how an effective philanthropic program and commitment can be incorporated in any organization Contains a comprehensive review of the information corporations need to make informed decisions about giving The author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life.