Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historica

Fourth edition revised by Kyle Asquith

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the ex