Social Live Video Streaming In Your Influencer Marketing Strategy

Download or read book Social Live Video Streaming In Your Influencer Marketing Strategy written by Laura Maya and published by Estalontech. This book was released on 2022-04-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Video Marketing has again breached a new level . Video has been very accessible to anyone with internet access, both to watch and to produce. While the technology is trending towards higher quality video on a professional level ,but with new enhancement , its ease of use has made it possible for anyone to hop onto their laptop and create their own video in under an hour The global live video streaming market is estimated to reach $128 billion by 2026 and is one of the most valuable vehicles for marketers and brand advertising. Live streaming on social media is a relatively new phenomenon but more and more brands are adapting their social media strategies and influencer marketing strategies. Many Online Marketers are doing a crossover to social live video streaming and the trend is catching steam. Live video streaming differs from video content in that video content is recorded and accessed directly by the user. It takes the form of a broadcast in which the creator videos be transferred simultaneously to several users. A live video stream transmits the video in real time over the Internet. You don’t need to be ‘sold’ on the reasons why you need a video marketing strategy, but let’s be real, it feels daunting to even start. Creating video content sounds simple enough on paper but when it comes down to actually whipping out your iPhone and going Live . Where do you even start? Yes, it can be intimidating thinking of yourself as the star of your videos; however, is there a better way to reach your ideal audience and showcase your coaching style AND expertise all at the same time? Remember, don’t overthink this process. You don’t need a fully equipped studio, nor do you need a hair and makeup team. Everyday people film millions of videos by simply hitting the Record button on their smart phones. Give it a try…I bet you’ll be surprised at how easy the whole process is. With a well crafted workbook as your guidance ,this book will guide readers to explore with the type of content they wish to record and publish , get some decent feedback or measure on analytics about what types of video perform best for you. Are you ready to get started?