The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse.

""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding cu

Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tac

Social media is everywhere -- The big picture -- Goal setting -- Reputation management -- Mobile, visuals, and hashtags : social media must-haves -- Facebook --