Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
Author :
Publisher : McGraw Hill Professional
Total Pages : 336
Release :
ISBN-10 : 9780071768627
ISBN-13 : 0071768629
Rating : 4/5 (27 Downloads)

Book Synopsis Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics by : Marshall Sponder

Download or read book Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics written by Marshall Sponder and published by McGraw Hill Professional. This book was released on 2011-09-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.” —Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.” —Ryan Rasmussen, VP Research, Zócalo Group “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.” —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.” —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them. With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.


Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics Related Books

Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
Language: en
Pages: 336
Authors: Marshall Sponder
Categories: Business & Economics
Type: BOOK - Published: 2011-09-02 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously
Social Media Analytics and Practical Applications
Language: en
Pages: 68
Authors: Subodha Kumar
Categories: Technology & Engineering
Type: BOOK - Published: 2021-12-30 - Publisher: CRC Press

DOWNLOAD EBOOK

Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the im
Social Media Analytics
Language: en
Pages: 308
Authors: Matthew Ganis
Categories: Business & Economics
Type: BOOK - Published: 2015-12-14 - Publisher: IBM Press

DOWNLOAD EBOOK

Transform Raw Social Media Data into Real Competitive Advantage There’s real competitive advantage buried in today’s deluge of social media data. If you kno
Social Media Analytics Strategy
Language: en
Pages: 302
Authors: Alex Gonçalves
Categories: Business & Economics
Type: BOOK - Published: 2017-11-12 - Publisher: Apress

DOWNLOAD EBOOK

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an eff
Learning Social Media Analytics with R
Language: en
Pages: 394
Authors: Raghav Bali
Categories: Computers
Type: BOOK - Published: 2017-05-26 - Publisher: Packt Publishing Ltd

DOWNLOAD EBOOK

Tap into the realm of social media and unleash the power of analytics for data-driven insights using R About This Book A practical guide written to help leverag