This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching an

This book brings together fresh evidence and new theoretical frameworks in a unique analysis of the increasing role of social media in political campaigns and e

Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with c

The use of social media and political purposes isn't entirely new. Many argue that Thomas Paine's political tract, Common Sense, was an early example of social

Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet pa