This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to a

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and revi

Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea goo

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to a

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms