This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theorie

Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to

Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. The focus of this

The subject of the use of social media has renewed interest because of the impact that it had on the last U.S. presidential election and the impact that social