This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professiona

Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economic

In Live Sports Media: The What, How and Why of Sports Broadcasting, Dennis Deninger provides an all-encompassing view of the sports television industry from his

"This undergraduate textbook provides students with the information and skills needed to be a well-rounded sports television or radio broadcaster. Students will

This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and