Sport, Culture and Advertising

Author	: Steven J. Jackson
Publisher	: Routledge
Total Pages	: 287
Release	: 2004-11-10
ISBN-10	: 9781134298808
ISBN-13	: 1134298803
Rating	: 4/5 (08 Downloads)

DOWNLOAD EBOOK

Book Synopsis Sport, Culture and Advertising by : Steven J. Jackson

Download or read book Sport, Culture and Advertising written by Steven J. Jackson and published by Routledge. This book was released on 2004-11-10 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.

Sport, Culture and Advertising Related Books

Language: en
Pages: 287

Sport, Culture and Advertising

Authors: Steven J. Jackson

Categories: Business & Economics

Type: BOOK - Published: 2004-11-10 - Publisher: Routledge

DOWNLOAD EBOOK

Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imager

Language: en
Pages:

Sport, Advertising and Global Promotional Culture

Authors: Steve Jackson

Categories:

Type: BOOK - Published: 2018-01-15 - Publisher: Routledge

DOWNLOAD EBOOK

This book addresses the unique and mutually influential relationship between sport, culture and advertising. It argues that under the current paradigm of capita

Language: en
Pages: 272

Sport, Culture and the Media

Authors: David Rowe

Categories: Social Science

Type: BOOK - Published: 2003-12-16 - Publisher: McGraw-Hill Education (UK)

DOWNLOAD EBOOK

Reviewers’ comments on the first edition “Marks the coming of age of the academic study of media sport.” Media, Culture & Society “The book is extremely

Language: en
Pages: 432

Sport, Culture and Society

Authors: Grant Jarvie

Categories: Social Science

Type: BOOK - Published: 2006-04-18 - Publisher: Routledge

DOWNLOAD EBOOK

This exciting, accessible introduction to the field of Sports Studies is the most comprehensive guide yet to the relationships between sport, culture and societ

Language: en
Pages: 0

Sport, Promotional Culture and the Crisis of Masculinity

Authors: Sarah Gee

Categories: Sports & Recreation

Type: BOOK - Published: 2017-08-14 - Publisher: Palgrave Macmillan

DOWNLOAD EBOOK

This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media