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This expanded second edition traces the development and popularity of the sportscast highlight--the dominant news frame in the crowded medium of electronic spor
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Type: BOOK - Published: 2014-01-10 - Publisher: McFarland
This book traces the development and popularity of the sportscast highlight--the dominant news frame in the crowded medium of electronic sports journalism--as t
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Pages: 662
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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to
Language: en
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Type: BOOK - Published: 2022 - Publisher: Human Kinetics
"This undergraduate textbook provides students with the information and skills needed to be a well-rounded sports television or radio broadcaster. Students will
Language: en
Pages: 244
Pages: 244
Type: BOOK - Published: 2010-03-25 - Publisher: State University of New York Press
2008 CHOICE Outstanding Academic Title From beer ads in the Sports Illustrated swimsuit issue to four-year-old boys and girls playing soccer; from male athletes