Strategic Challenges for the Base of the Pyramid

Strategic Challenges for the Base of the Pyramid
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Publisher : Edward Elgar Publishing
Total Pages : 172
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ISBN-10 : 9781783472475
ISBN-13 : 1783472472
Rating : 4/5 (75 Downloads)
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Book Synopsis Strategic Challenges for the Base of the Pyramid by : Patrick A.M. Vermeulen

Download or read book Strategic Challenges for the Base of the Pyramid written by Patrick A.M. Vermeulen and published by Edward Elgar Publishing. This book was released on 2014-10-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managers of multinational corporations are now looking towards low-income markets for their potential for generating large profits. Serving such markets and developing products for them requires a fundamentally different approach of doing business and


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