This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofi

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strat

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing o

Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of c

In this much needed resource, nonprofit organizations are provided with everything they need to construct solid communications campaigns that successfully promo