Strategic Public Relations Management

Strategic Public Relations Management
Author :
Publisher : Routledge
Total Pages : 428
Release :
ISBN-10 : 9781135603632
ISBN-13 : 1135603634
Rating : 4/5 (32 Downloads)
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Book Synopsis Strategic Public Relations Management by : Erica Weintraub Austin

Download or read book Strategic Public Relations Management written by Erica Weintraub Austin and published by Routledge. This book was released on 2006-11-06 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.


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Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the bet