Strategies of German Car Companies in China

Strategies of German Car Companies in China
Author :
Publisher : Anchor Academic Publishing (aap_verlag)
Total Pages : 88
Release :
ISBN-10 : 9783954895861
ISBN-13 : 3954895862
Rating : 4/5 (61 Downloads)

Book Synopsis Strategies of German Car Companies in China by : Patrick Schrott

Download or read book Strategies of German Car Companies in China written by Patrick Schrott and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02-01 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for international manufacturers. Moreover, it shows how to deal with the problems and how to use the opportunities regarding the dimensions of internationalization. Firstly, the PEST-Analysis of the Chinese automobile market lines out the political-legal, economic, socio-cultural and technological factors. In such a rapidly changing and growing as well as culturally completely different country like the PRC, the framework conditions and circumstances are of big importance for foreign enterprises willing to do business there. The third chapter deals with possible internationalization strategies for China by showing possibilities of timing and market development strategies plus options for locating business markets. This is also further established in the fourth chapter, in which the internationalization strategies of two German enterprises are analyzed. Furthermore the fourth chapter analyses the internationalization strategies of VW and BMW. At the end of this thesis, the results are summarized in two SWOT-analyses of both firms including measures on how to deal with threats in the PRC and on how to benefit from strengths and opportunities.


Strategies of German Car Companies in China Related Books

Strategies of German Car Companies in China
Language: en
Pages: 88
Authors: Patrick Schrott
Categories: Business & Economics
Type: BOOK - Published: 2014-02-01 - Publisher: Anchor Academic Publishing (aap_verlag)

DOWNLOAD EBOOK

In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real i
Analysis of the Internationalisation Strategies of German Car Companies in China
Language: en
Pages: 99
Authors: Patrick Schrott
Categories: Business & Economics
Type: BOOK - Published: 2012-12-18 - Publisher: GRIN Verlag

DOWNLOAD EBOOK

Bachelor Thesis from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, , course: Automotive Management, l
Growth Market China: How European Companies Manage the Delegation of Power
Language: en
Pages: 241
Authors: Sebastian Hindelang
Categories: Business & Economics
Type: BOOK - Published: 2014-08 - Publisher: Anchor Academic Publishing (aap_verlag)

DOWNLOAD EBOOK

This research presents a wide spectrum of relevant information which is required for the market expansion of western based companies to China. China has develop
German and Chinese Contributions to Digitalization
Language: en
Pages: 286
Authors: Andreas Oberheitmann
Categories: Business & Economics
Type: BOOK - Published: 2020-08-01 - Publisher: Springer Nature

DOWNLOAD EBOOK

Digitalization is one of the biggest challenges of the 21st Century. In Germany, the concept of Industry 4.0 goes back to the high-tech strategy of the Federal
China's Virtual Monopoly of Rare Earth Elements
Language: en
Pages: 178
Authors: Roland Howanietz
Categories: Social Science
Type: BOOK - Published: 2018-06-12 - Publisher: Routledge

DOWNLOAD EBOOK

Rare Earth Elements are a group of 17 metals which have a central role in modern industry, increasingly used in the fields of green technologies, high technolog